With the European Union implementing its General Data Protection Regulation (GDPR) in May 2018, greater controls will be initiated regarding how "personal data" can be used. This review discusses how the GDPR rules will impact the ability of the re/insurance industry to use data that could identify an individual, and includes:
- How location data, and property exposure data need to be understood
- The need for a debate over the issue and its effects
- The development of best practices that enable the market to achieve maximum benefit from available data and the analytic capability technology can deliver
